Team - Artist And The Machine
AN EVENT SERIES AND ADVISORY EXPLORING THE EVOLUTION OF INNOVATION, ARTIFICIAL INTELLIGENCE AND CREATIVITY; UNITING VISIONARY EXECUTIVES, FOUNDERS AND CREATIVES AROUND THE INEVITABLE FUTURE OF HUMAN AND MACHINE.

Dani Van de Sande

Founder & CEO

Dani Van de Sande founded Artist and the Machine with the belief that technology is more than a tool—it’s a gateway to unlocking humanity’s fullest creative potential. For over a decade, Dani has been at the forefront of innovation, experimenting with AI, and bleeding edge technology. After a pivotal role at Snapchat, Dani founded ULO, an innovation agency. Through ULO, Dani collaborated with global brands such as, Mars Inc., NARS/Shiseido, Outside Media.

Natalie Monbiot

Founding Partner

Natalie Monbiot is an emerging technology strategist and pioneer in AI, virtual humans, and generative, and a founding team member and head of strategy at Hour One. A TEDx speaker and regular keynote presenter, Natalie is recognized as a leading voice in the industry.​​​​​​​​​​​​​​​​ Previously, she has led R&D at the New York Times, and served as an SVP at Public is.

Michelle Finizio

Growth & Partnerships

Co-founder & President of FounderMade (acquired by Tarsus, Ticker: IFJPY). Led FounderMade’s sales, operations, and live/virtual trade shows from inception to acquisition. Former Managing Partner at Clearco Founders Fund, funding founders across the US, Canada, Germany, UK & Australia. Helped launch XRC Labs, backed by Whole Foods, Estee Lauder & Macy’s. Investor & advisor to emerging consumer brands, e-commerce platforms & venture funds in the US & Europe. Entrepreneur in Residence at ERA, mentoring early-stage founders. Contributor @ Entrepreneur Magazine on growth, trade shows & executive matchmaking.

Kiron Heriot-Darragh

Editorial

Kiron Heriot-Darragh is a narrative strategist and creative director who builds cultural programs and 0–1 storytelling systems for brands at the intersection of creativity and technology. She has designed narrative ecosystems and talent-led platforms for OpenAI, Apple, and Nike — including the creative strategy behind Apple’s Instagram launch, which became the fastest-growing retail brand on the platform, and a Jordan Brand editorial platform that became foundational to Nike’s shift toward narrative storytelling. Today, she collaborates with artists, technologists, and institutions to create culturally resonant storytelling systems that connect products to the world around them.

Tiffany Chu

Head of Operations

Tiffany Chu has spent over a decade scaling creative and technology ventures across luxury, CPG, and high-growth startups. She is known for bringing both precision and heart to complex work, building the systems and relationships that turn vision into reality. At Artist and the Machine, she oversees partner experiences, system design, and large-scale production. Beyond her work in AI, Tiffany teaches yoga and meditation, weaving her practice into the design of experiences that are both purposeful and human.

Sasha Zabegalin

Social

Sasha Zabegalin is a self-described Self-Expression Technologist and Synthetic Creative blending fashion, design, and GenAI. From art/design, creative engineering, emerging-tech consulting, and public speaking to social media content (and more), Sasha is laying the blueprint for what a creator from the future looks like. Featured in Forbes and Glitch Magazine. Sasha’s previous AI work includes Meta, Google, Snapchat, Midjourney, Flora, DRESSX, Glitch Magazine, and multiple startups in the space. Formerly the first AI Creative Technologist at a San Diego creative agency, Sasha now leads social media management for Artist and the Machine.